Discover Your Colour Code

Our range is centred on a five-category system that targets five primary haircare solutions – cleanse, condition, care, create and complete. At the heart of this sits the LABEL.M Matrix, which further simplifies each solution using a colour-coded system tailored to each clients individual need.

This innovative navigation system then focuses on five primary haircare solutions: from every day, to dry and damaged, coloured, curly and fine – categorised with different colour tabs located on the products packaging.

This campaign focuses on these colours and codes – matching them together to help our clients find a personalised haircare regime specifically targeted to making them feel good from the inside out.

Once the colour code is identified, the products can be discovered and a new regime can be born into the life of the hair that optimises its overall look and feel. Through discovering their hair’s identity we ensures the products deliver proven and effective results every time.

We strongly believe in the importance of great, personalised haircare and through its clever personalised coded system lies a premium, fuss-free solution to providing tailored attention to every global clients hair concern.

A highly versatile and adaptable range, with personalisation based on each individual’s hair needs and style aspirations; you can be certain whatever your hair type, texture or concern – you are going to see empowering results with LABEL.M.

Find your colour code today!